Advertising Continue reading below Marketers that align content topics, contributors/co-creators and distribution across channels will realize the “best answer” effect for both customers and bots. Chuck Price, Founder, Measurable SEO Chuck PriceExpect to see Photo Background Removing a continuation of user experience as the primary driver of online marketing efforts in 2017. Always keep the user in mind – and never allow yourself to become distracted from the basics. Google has invested heavily in algorithms (Panda, Penguin, Hummingbird), as well as RankBrain in recent years to improve the quality of search results. In short, these algorithm updates have raised the bar for companies and websites looking to perform well in organic search. Advertising Continue reading Photo Background Removing below We are much closer to a time when all the search results on page one deserve to be there. That's a radical departure from the days when link volume and keywords alone determined winners and losers.
Despite the advancement in the core algorithm, one can still rely on the three-legged stool analogy to achieve online success in 2017. Leg 1: Technical SEO / On-Page Optimization It's important to start with a technically and architecturally sound website. This is Photo Background Removing the foundation for the rest of your online marketing efforts. There are several guides online to help you with this, including SEJ' seo-site-audit-technical/177235/”>guide to performing a technical SEO audit. Failure to address website issues is akin to sailing with your anchor down. Leg 2: Content Marketing Developing content has come a long way from writing spammy 300- to 500-word Photo Background Removing articles (one for every keyword you wanted to rank for). With the focus on user experience, the typical length of an article is often 10X the old standard.
Advertising Continue reading below Content marketing is not about quick wins. It's about consistently creating useful information that people need and seek. A word of caution for 2017: keep voice search growth in mind when crafting your strategy for Photo Background Removing next year. Step 3: Link Building Despite what you may have heard or read, link building will be no less important in 2017 than in previous years. Google has publicly stated that links are among the top two ranking factors. They built an algorithm to fight link spam. Short of issuing a press release, it couldn't be clearer. In fact, a strong argument could be made that editorial links from topical websites are more important than ever. Kristine Schachinger, Founder and PDG, Agence Vetters Kristine Schachinger2017 is going to be the year of mobile. This is old news, right? Well yes and no. I know Photo Background Removing we've heard this before, but in the past, “mobile first” was mostly about building better versions of our sites for mobile devices.