But I admit that I regularly send emails to a large part of my subscriber list. Smart used broadcast emails can include personalized content to fit the personality and needs of your subscribers. Automated emails also have multiple uses and are great for birthdays, anniversary shopping, or re-engagement streaks, but they can't work alone. I the entire customer journey from opt-in, and including everything a customer will receive at each stage - automated series, regular newsletters, seasonal campaigns, one-time updates, etc. This will help you understand how your campaigns interact with each other, find automation opportunities, and ultimately deliver the best customer experience.
Jack Gevon , eCRM & Email Marketing fax list Manager at The Private Clinic Jack Gevon Are you an Email Marketer sending birthday or anniversary emails to your customers as part of your loyalty and retention strategy? If your answer is yes, keep reading…. For the past few months I've been using a new messaging tool called Image WIZZ which lets you customize an image. This has given my email campaigns a significant boost when it comes to CTRs and CTORs. Every time I've used personalized images in a campaign, I've had at least a 10% to 15% increase in engagement and about a 5% increase in revenue. It's an amazing tool, especially if you want to get a little more creative with your emails to make them stand out even more or, as they say, have that WOW factor.