Marketing: What Works, What Doesn’t Ron Sela / Last updated: May 7, 2021 The b2b digital marketing landscape is always changing. What works today may not work tomorrow. That’s why it’s important to stay up-to-date on the latest trends and marketing strategies. In this blog post, we will discuss some of the most effective b2b digital marketing tactics and some that are no longer effective. We’ll also provide tips on how to adapt your strategy to keep up with the ever-changing digital landscape. Where traditional marketing so often focused on B2C marketing, digital marketing opened up new possibilities of reaching businesses thanks to the huge variety of channels available. It’s been a complete game-changer for many B2B companies. If you haven’t already got a B2B digital marketing strategy, chances are you’re missing out. But fear not, our ultimate guide to B2B digital marketing covers everything you need to know to create a great digital marketing strategy. What Is B2B Digital Marketing?
Let’s start at the beginning. B2B marketing stands for business to business marketing. It’s an all-encompassing term that refers to any kind of marketing tactic or strategy where the target audience is another business. So any company that sells products or services to other companies should be using B2B marketing. Some of the most obvious examples, for marketers at least, include businesses that provide digital marketing tools such as Ahrefs, SEMRush, and Moz. All of these businesses focus their marketing efforts on targeting digital marketing managers so they might subscribe to their service. B2B vs B2C It’s important to distinguish business-to-business marketing from business-to-consumer marketing because of the intended audience. Target audiences vary for all types of industries. For example, they vary in age, gender, location, education, and income to name a few. But probably the biggest difference in target audiences is between B2B and B2C marketing. The former is targeting businesses while the latter is targeting individual consumers. Marketing to businesses is miles away from marketing to independent consumers. This is because a business doesn’t purchase the same way people do.
So a business-to-business marketing strategy is very Photo Restoration Service different from a B2C marketing strategy. B2B audiences are driven by financial incentives like ROI far more so than B2C customers. The latter are more driven by emotion and fun, which can make marketing to them a lot easier. Because of this, the purchasing process for B2B audiences takes much longer. They need to trust the company and be sure of its knowledge and authority before making a purchase. This means B2B digital marketing tactics need to educate and inform, rather than entertain like B2C tactics. All this said many businesses have both B2B and B2C marketing strategies. Amazon is a great example of this. The eCommerce giant advertises products on its site to individual consumers. But all those products are from individual sellers. So Amazon also has digital marketing efforts geared towards encouraging sellers to sign up with them to sell their products. One of the best ways to highlight the differences between B2B marketing and B2C marketing is by using an online marketing funnel.